My Entrepreneurial Story • Gordana Vučić
Gordana VUČIĆ, a graduate in pharmacy, has been successfully running her pharmacy, LEK, for 27 years. This is her story.
The moment you step into her pharmacy, you will be greeted by a warm smile and a question filled with genuine care and energy: “How can I help you?” And indeed, she will assist in the best possible way—her primary focus is always on the needs of her patients.
I met Gordana more than 20 years ago, and she has since become a close friend of our family, thanks to the credibility and trust she radiates.
She is passionate about her work, thrives on challenges and change, and possesses highly developed communication skills. Working with people comes naturally to her, and she fully stands behind every recommendation she gives.
There is so much I could say about this energetic entrepreneur, a true master of her craft with an ever-cheerful spirit. Through her answers to the questions I recently asked, you can get to know her a little better.
What inspired you to step into the world of entrepreneurship?
I began my career in the public sector, spending 16 years working in a state-owned pharmacy. When the government allowed the opening of private pharmacies, I saw it as an opportunity to test myself in the private sector and continue my profession in a different business environment—as an entrepreneur.
What are the key ingredients for achieving success in your field?
There are many, but I would particularly emphasize the importance of loving what you do. When you are passionate about your work, all the other elements naturally come together much more effectively.
How important are people in your entrepreneurial journey?
People are an essential part of my business. This applies not only to my team but also to every patient who walks into the pharmacy.
For effective collaboration, it is crucial to not only provide medical assistance but also to acknowledge and truly listen to each individual.
From your experience, what are the key factors in effectively developing and leading people?
My entrepreneurial experience has shown me that keeping up with innovations, continuously educating yourself, and providing learning opportunities for your colleagues are all key to ensuring that everyone functions better together.
What role does communication play in driving your business success?
Communication plays a crucial role in every aspect of my work. It allows me to build a bridge between myself and my clients, understand their needs, and respond appropriately.
Within my team, good communication helps boost morale, offer support, and resolve uncertainties.
I would particularly highlight two essential aspects of my daily communication—asking the right questions and active listening. Without effectively applying these techniques, I wouldn’t be able to engage meaningfully in my professional environment.
What valuable lessons have the challenges in your career taught you?
I embrace challenges and welcome change in every sense. The lessons I have learned from overcoming various obstacles include:
- Accepting differences is essential.
- Tolerance is key.
- Staying fully focused on your work is crucial.
What are the three key strategies for successfully running your own business?
From my current entrepreneurial perspective, I would emphasize three fundamental principles: passion for your work, dedication, and discipline.
These three elements enable us to sustain our businesses, navigate challenges, and continuously improve both our services and the people we work with and serve.
And finally, I would like to share this thought: Everyone has their own path—each one is different, just as every person is unique!
Text author: Danijela Nedić
Photo by Gavrilo Nedić
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