Start with WHY, Simon SINEK
Author: Simon SINEK
Each of us has a choice in how we communicate with colleagues, superiors, subordinates, and clients.
When we communicate, we often focus on what to say and how to say it. But how often do we stop to ask why we communicate—why we send a particular message, and whether it will truly reach the right audience?
In his book START WITH WHY, Simon Sinek explains that why should be the first question when crafting our message. He offers a fresh perspective on how to approach this question, and provides practical guidance on how to communicate your answer effectively to different audiences—both internally and externally.
Through this book, you will gain proven tools to design your Why, How, and What—helping you authentically present yourself, your company, and your product, and ultimately build a strong foundation as a trusted business partner.
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